Technology and Authenticity

There’s no question that technology has affected writing for the mass media in both positive and negative ways. The speed of message transmission is one of the most obvious results.  Instantaneous global communications and the ability to pinpoint audience reach and measurement of messages are all great technology advancements appreciated by communication professionals around the world.

On the flip side, it’s been said that technology has also taken away authenticity from writing. That, I find to be a very serious problem. Cutting and pasting has become the norm for many and original content development and idea generation has gone by the wayside in favor of quicker, faster and better.  Pirating material from other company’s content occurs on a daily basis at a rapid rate and technology makes it easy.  This is an issue we need to look at when we consider content journalism in the 21st Century.

We have copywrite laws that are put in place for the protection of our original work.  But with an overload of information received digitally, through print and direct mail the difficulty of monitoring and enforcement of original content is an ongoing challenge. An expert in this area, Lorelle VanFossen, who provides a resource of useful information has written extensively on the topic of what you can do if you find someone has stolen your work. You can read her blog on this subject at Lorelle on WordPress because it is important to know there are steps you can and should take to protect your work.

According to a recent Marketing Sherpa article, blog copyright theft is on the rise, and describes this ugly trend emerging.   I guess that brings us back to the basics of integrity, professional ethics and trust—qualities which never go out of style.

 I read on the cover of Bloomberg Business Week recently the screaming headline, “Hey China, Stop Stealing our Stuff.”  That’s sad. Being your authentic self is crucial to success in writing and in business.  If you violate this basic business tenant then you choose to suffer the consequence and become an imposter and a copycat in the worst degree.

At Carley Communications Group we recognize the value of being your authentic self for our company and especially when representing our clients.  If you’re working with us you won’t have to worry about this issue or be concerned that your credibility was damaged. We adhere to the  highest code of professional conduct set forth by PRSA and the journalism standards  set forth for our profession to ensure you will get and receive original content that you can use and trust.

While it has been said that content is king, it’s the kind of authentic content we provide and deliver that is the winner.

Robin
Founder of Carley Communications Group 

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